Search Engine Optimization (SEO)
Search Engine Optimisation (SEO) is a methodology of marketing techniques used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine.
Pre-requisite:
No knowledge of computer and/or IT is required to attend this program.
The courses that are covered in this program include:
- What is SEO
- Why Do You Need SEO?
- The Current SEO Landscape
- How People Search
- Overview of Keywords
- Making Your Website Search Engine Friendly – Using Meta Tags
- Linking Strategies
- Innovative Techniques for Building Inbound links
- Overview of Terminologies
- Optimising Your Web Site
- Creating Content
- Developing a Link Strategy
- Top 10 SEO Tips
- What Not To Do
- How to Use Blogging as an SEO Tools
- Localisation and Getting Found in Local Search
- Staying Out of Trouble with Search Engines
- There are over 55 million Nigerians on the internet and most of these internet users use search engines such as Google,Yahoo,Bing and Bidu to make Purchasing decisions. This new consumer behavior has increased the need for all companies that intends to grow it’s customer base through the internet to optimize their websites to be easily found by search engines and thus increase sales and profit.
- Project managers and other business professionals
- Students
- Graduates
- Any other individuals interested in project management
Date: 8th August, 2016
* Participants can still join 2 weeks after class commencement date.
Time: 10am – 5pm
*Weekdays
Duration: 9 hours over Three (3) days. (Monday, Wednesday & Friday)
Time: 10am – 1pm
*Weekends
Duration: 9 hours over a day. (Saturday)
Time: 9am – 5pm
Multiple training delivery methods are employed including Lectures, Demonstrations, Practical, Self Practice and workshop using real life case study with particular reference to Nigerian situations. The training is at least 80% practical.
Benefit
- At the end of the training course, participants will be issued a Certificate.
Interested individuals can pay using the following methods:
- Pay at the centre of your choice
- Pay to the bank using the following bank details
Account Number: 2011745387
Account Name: HiiT Plc
Bank: First Bank
Full Payment (Attracts 5% discount of Course Fee)
Installmental Payments (First Payment= 60% of Course Fee)
Digital Marketing
This course designed to provide a one stop solution for anyone looking to learn all the important concepts and techniques for digital marketing. You will learn the importance of SEO and will learn about the major techniques essential for selling on the internet. Master the social media and learn all about optimizing your online ads. You will learn to create websites that are built to enable usability & sales, email Marketing, analytics and social media marketing,
Pre-requisite:
Candidates are expected to be confident with Windows Operating System environments, including creating, moving and deleting files and folders and use of web browsers.They must also be familiar with the common internet, website and web terminologies.
The topics that are covered in this program include:
- Search Engine Optimization (SEO)
- Pay-Per Click Management & Optimization
- Social Media Marketing (SEM)
- Website Design that impacts & Sells
- Online Reputation Management
- Conversion Rate Optimization
- Email Marketing
- Google Local Optimization
- Content Optimization & Marketing
- Web Designers
- Fresh graduates
- Business Owners
- Web Developers
- Online Marketers
- Bloggers
- Marketers who are interested in online Marketing
- Web programmers
- Search engine Optimization Beginners
Multiple training delivery methods are employed including Lectures, Demonstrations, Practical, Self Practice and workshop using real life case study with particular reference to Nigerian situations. The training is at least 90% practical(Hands on).
Benefits
At the end of the training course, participants will have:
- Mastered Digital Marketing Concepts such as SEO and SMM
- Mastered creating better email marketing campaigns
- Understood the techniques of content optimization
- Used SEO and SMM techniques for their own projects
Entitlements
- Course Completion Certificate
- Training materials
- One Month free Mentorship on Online Marketing
Date: 16th January, 2018
Time: 9am – 12pm
Weekdays
3 weeks. Three (3) hours on each day (Mondays, Wednesdays & Fridays)
5 weeks. Three (3) hours on each day (Tuesdays & Thursdays)
Time: 10 am – 1 pm (Mondays, Wednesdays & Fridays.)
Time: 10 am – 1 pm (Tuesdays & Thursdays)
Weekends
1 month. Four (4) hours every Saturday (10 am -2 pm)
1 month. Four (4) hours every Saturday (2pm – 5 pm)
Interested individuals can pay using the following methods:
- Pay at the centre of your choice
- Pay to the bank using the following bank details
Account Number: 2011745387
Account Name: HiiT Plc
Bank: First Bank
Full Payment (Attracts 5% discount of Course Fee)
Installmental Payments (First Payment= 60% of Course Fee)
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